Journal · /journal/
The Journal.
Notes on real talent, AI-assisted production, and the business of both.
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Digital Likeness Licensing: What Models and Brands Actually Agree To
A brand does not buy a model’s identity. A model does not approve unlimited future use. Here is what a digital likeness license should actually define.
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“Made by Humans” and Made with AI Are Not Opposites
There is a difference between replacing a creative team with AI and giving a creative team AI. One removes people from the process. The other changes…
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Can AI Advertising Lower Costs Without Replacing Models and Creative Teams?
AI can reduce production costs without removing every human from the process. The real question is who stays involved, who approves the work, and who gets…
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AI Model Agency vs. Traditional Modeling Agency: A Guide for Brands
You do not have to choose between real models and AI-assisted production. Compare traditional bookings, in-house campaign services, and projects that combine both.
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Are AI Fashion Models Real? AI-Augmented Models Explained
An AI-assisted campaign does not necessarily feature an invented person. It can feature the same real model a brand can also book for a traditional shoot.